Director, Product Marketing
Looking to play a key role at a fast-growing company that works with customers like Microsoft, General Electric, and Box? This is a unique opportunity to stretch your creative chops by marketing to marketers, and spearhead product marketing across our company. Allocadia is a venture backed software company located in downtown Vancouver, BC. As leaders in Marketing Performance Management (MPM), we help marketers build marketing plans, manage marketing investments and measure results & business impact. To date, $25 billion in global marketing budget dollars have been managed through its award-winning platform by over 10,000 marketers globally, demonstrating the rapid growth and adoption of MPM among organizations.We are looking for an enthusiastic product marketing leader to drive our product messaging, product story, positioning and go-to-market enablement. Reporting to the CMO, this is a critical position that will have a direct hand in building the Marketing Performance Management industry, and driving the next phase of revenue growth of at our category-leading company. You will be organized and collaborative, partnering closely with our product, sales and customer teams to effectively translate our product’s capabilities and the value it brings to customers into internal and external materials. The perfect candidate not only executes in the trenches, but will eventually also coach and develop a growing product marketing team. RESPONSIBILITIES Lead cross-functional projects, partnering with the product team to develop, manage and communicate product positioning, releases, and go-to-market programs. Work with the product, sales, and marketing teams to develop and deliver phenomenal sales enablement tools and solution specific content that will help us sell faster and eliminate friction. This will include sales documentation, ROI tools, PowerPoint presentations, product videos, website copy, blog posts and more. Own competitive intelligence and win/loss analysis. That means you’ll perform competitive and market research and keep the company up-to-date on trends and analyses to help us win more customers. Collaborate with demand generation and corporate marketing on content direction, website copy, and collateral development. Evangelize Marketing Performance Management - be a thought leader and spokesperson for the company at key industry events, in webinars and interviews Educate partners and partner sales teams through face-to-face and on-line learning of Allocadia’s offerings and unique value proposition. As needed, create sales and marketing materials for our partners. YOU'VE GOT 5+ years’ background in marketing technology products and/or services. Previous technology background in SaaS. Superior management expertise, strong project management skills, and the ability to independently lead and drive projects to completion. Excellent verbal and writing expertise, with comfort presenting in front of groups. Ability at creating visually compelling, engaging presentations that distill complicated concepts into succinct stories. Extensive background developing and validating positioning, category creation, messaging, and competitive segmentation. Great attention to information and a healthy respect for deadlines. A startup mentality: flexible, team-oriented, adaptable, motivated, egoless. A love for the customer and a desire to help them improve. WHAT IT’S LIKE TO WORK HERE We are guided by our core values: #RunTogether, #RuntoWin, #RunSmart, #RunCreatively and #RunHealthy Performance driven environment with an opportunity to work with a passionate team who are focused on hitting company goals and personal goals. An ambitious team who comes to work everyday to build a world class SaaS company and do career defining work. Benefits & Perks include: Competitive extended health plan, $500 allowance towards professional development/conferences, quarterly company events, standing desks, flexible working hours, extensive snack selection, a games room and a convenient downtown location close to Burrard and Waterfront skytrain stations.
September 11 on The Resumator